Prada 365

Spring/Summer 2018 Animated Campaign

 
 
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Set in the surreal comic world of Prada SS18, the journeys of three daring women are revealed in a story promoting female strength and unity. The presence of a mystical panther, embodying their fearlessness and will, helps the women to realise their inner powers. 

As part of the Prada 365: Real Life Comix campaign for Prada's Spring/Summer 2018 collection, I created three animated short films and illustrated key products to coincide with the launch over social media and online.

All of the human and animal movements were rotoscoped and meticulously drawn frame-by-frame from a combination of filmed footage shot by Willy Vanderperre, images and videos from various sources as well as my own filmed reference.

models: Anok Yai, Fran Summers, Xie Chaoyu
Animation/SFX: Traum Inc
Sound: L-Vis-1990
Creative Direction: DJA